TY - BOOK AU - DE WET. Johann C TI - The art of persuasive communication SN - 9780702121647 PY - 1988/// CY - Kenwyn PB - Juta and CO ltd KW - persuasive communication KW - democracy,persuasive communication,human freedom and equality N1 - introduction on communication and persuasion, persuation in the service of democracy, persuation and ethics contemporary persuasive communication ER -